Collyde Summit ’14 :: Highlights

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I have to say, as a first-time attendee/speaker at Collyde Summit, I was so impressed.

There was such a great group of speakers with huge hearts to help those that are helping others & the team who made it all happen were nothing short of spectacular. I can’t wait to see what they have planned for next year.

And I’d like to thank everyone who attended (especially those willing to sit on the floor) as well as the amazing Rich Birch for keeping the crazy at bay while we worked through tech set-up. You guys were all fantastic and I loved hearing your stories. An extra big thanks goes to Kristen Hamilton for suggesting me to Jinu, and to Jinu for inviting me to participate. I’m honored & grateful.

As promised, here’s a link to the highlights & slides you guys wanted to keep.

If there’s anything else I can do to help, feel free to drop me an email: dnicole (at) AspireOne (dot) com otherwise I’d love to hear in the comments what you valued most about Collyde this year.

Does Church Marketing Still Suck?

In honor of Church Marketing Sucks‘ 10th Anniversary, I was honored to contribute to the series, Does Church Marketing Still Suck

A lot has changed in the past 10 years—some things have gotten a lot better but we’ve also run into a new problem: over communicating. 

Read the full post here

What do you think—Have things gotten better (or worse) with how churches and nonprofits communicate? 

Why Do I Work With Churches?

A lot of people ask me this. Especially my marketplace friends making a billion dollars more than me.

“Isn’t working with nonprofits.. well, not… profitable?” they tend to wonder aloud.

(It’s not. But that’s not the point.)

It’s because I’m desperately hoping more churches will do this:

You can read the full story, along with everyone else who’s welcome at Our Lady of Lourdes Catholic Community here. (Hat tip to Jon Acuff for the post)

Best part is this doesn’t require a talented graphic designer. Or custom series graphics. Or a big print budget.

But I bet it’s insanely effective.

What Does Mickey Mouse Have to do with Ministry?

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I recently had the privilege of participating in a series Church Marketing Sucks created, “Church Communication Heros.” Each author was asked to write a post about who inspires us and could be viewed as a “hero” in church communications.

One of my favorites is Walt Disney. I’ve been a huge fan since I was a little girl. His vision, imagination, standard for excellence and attention to detail are traits we can all aspire to.

The rest of the post can be read here. Who inspires you?

RFP Questions to Ask

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1) How would you help us solve this problem?

2) Who else have you helped?

3) What will it take to get us there? (time, budget, resources)

That’s it.

Don’t get me wrong. I understand where a Request for Proposal comes from and the purpose it can serve. But oftentimes an organization believes it needs to know HOW to solve the problem when creating the RFP and subsequently compares costs against executing that solution.

But it doesn’t matter which car we drive if we’re headed in the wrong direction. Don’t feel the pressure to figure out the how—That’s a big part of what you’re paying for.

Instead, tell them what needs to be fixed and look for a team that truly seeks to understand your needs, your culture and has the experience to back them up. Chances are high the proposed solution may not be what you expect but you’ll be delighted with the results.