The Price of Free

It can be tempting to chase after “free” opportunities

• A volunteer is willing to start a new ministry idea
• An organization is offering to sponsor an initiative on your behalf
• Someone is willing to include your ad on their website, magazine or newsletter
• A partner wants to send a summer intern/assistant/extra-hands-and-feet-to-do-work-for-you

Sounds great, right? I mean, who doesn’t like free?

Before jumping on board, remember everything has a price. Sometimes it’s actual, physical dollars & cents. Other times it’s time. Or relationships. Or how much it impacts your brand or reputation.

So be sure to ask first:

• Is the timing right for this opportunity?
• What will it really cost?
• Will it ultimately help accomplish what we’re supposed to do?

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

— CATERINA FAKE

Three Ingredients for Leading Change

It’s a fact. Change happens. If it’s not here already, it’s probably right around the corner.

Most of the leaders we partner with are either smack in the middle of a significant change or are getting ready to tackle one. Whether it’s a complete overhaul of the brand, restructuring the communications team, spiffing up the website or just making a few tweaks, there are a few right ways—and many, many, wrong ways—to lead through change.

Regardless of how big or small whatever is about to take place, I’ve found there’s three key ingredients to help things go as smoothly as possible.