[Throwback Thursday :: This post originally appeared 07/06]
Okay, we’ve all heard it before. It pays to be nice. And apparently when it’s intentional with a pay-it-forward mindset, it can really make a difference.
I just read an article in the Mining Gazette [yes, you got the name right] about a town in Michigan that decided the best way to increase tourism was with positive word of mouth buzz.
And what they did was just simple stuff. Having extra maps of the area in their cars, helping stranded motorists, offering suggestions of where to get the best pasty. [I have no idea what that is, but imagine it’s important to know where the good ones are] I’d imagine folks were so amazed the locals would go out of their way to help an “outsider,” they told all their friends.
This got me thinking. How often are we intentional about this in ministry?
In the article, it wasn’t just the town council/Chamber of Commerce/mayor who was responsible for this. Everyone pitches in and it doesn’t take a huge marketing budget to pull off. I’ve read statsics somewhere [don’t look for a link for this] that studies show it takes 30 days to form a habit. So, this isn’t a marketing initiative, but a way of life for these folks.
Makes ya wonder if a little area in the upper peninsula of Michigan can do it, what would the possibilities be for ministries?
I had so much fun doing this interview with Brady. (You can also listen on iTunes here) He’s fun, personable, and has such a heart for helping others. If you haven’t heard about Pro Church Tools yet, it’s chock full of great resources to help churches communicate better. They’re doing a fantastic job. Highly recommend ’em.
PS: This was my first time doing a podcast, so if you have any suggestions of how it could be better I’d love to hear your thoughts.
PPS: What OTHER questions do you have about branding that we couldn’t get to in the podcast but you’d love me to cover in the future?
I love this piece by Hugh MacLeod, as it seems so relative—especially in the world of ministries.
It’s easy to follow the crowd. To imitate what everyone else is doing. To want a website/logo/outreach program/fill-in-the-blank just like Big Name Ministry has.
(Side note: If I see one more website—or get one more request—for a website that looks just like Hillsong’s, I’m going to poke my eyes out with pencils)
But I believe the price of being a sheep is much steeper than mere boredom.
We’re robbing the world of what it is we’re uniquely wired to offer.
Don’t get me wrong. I love getting inspired by others who’ve gone before me and look for ways to build upon those ideas to make them my own. But as my friend Mark Batterson has so eloquently put it, “When inspiration stops short & becomes imitation, it’s suicide.”
Discovering your purpose and braving new trails is hard. It takes work, and yes, it can be very lonely. But I think the reward is worth it.
In honor of Church Marketing Sucks‘ 10th Anniversary, I was honored to contribute to the series, Does Church Marketing Still Suck?
A lot has changed in the past 10 years—some things have gotten a lot better but we’ve also run into a new problem: over communicating.
Read the full post here
What do you think—Have things gotten better (or worse) with how churches and nonprofits communicate?
I’m amazed at the number of senior pastors that are stepping down—not only from leading their churches, but ministry in general—because they’re worn down physically, emotionally & spiritually by the labor of ministry.
Time after time I hear senior leaders tell me they are simply exhausted. And if you peek behind the curtain, more often than not it’s the ‘churched’ people in the congregation doing the damage through constant political battles, derailing vision and bickering over petty issues. If more people had the greater good in mind instead of focusing on their own agendas, one can only wonder what might happen to advance the Kingdom.
We have boards, elders and deacons to keep senior leaders accountable, but who is holding the congregation in check and to the same standards? Who is refueling the pastor?
It’s not only disheartening but alarming. Leaders once on fire with a vision to make a difference are leaving ministry. Not because of moral failures or scandal but because the daily grind of people and politics eventually took everything they had and left them with nothing more to offer.