[Throwback Thursday :: This post originally appeared 07/06]
Okay, we’ve all heard it before. It pays to be nice. And apparently when it’s intentional with a pay-it-forward mindset, it can really make a difference.
I just read an article in the Mining Gazette [yes, you got the name right] about a town in Michigan that decided the best way to increase tourism was with positive word of mouth buzz.
And what they did was just simple stuff. Having extra maps of the area in their cars, helping stranded motorists, offering suggestions of where to get the best pasty. [I have no idea what that is, but imagine it’s important to know where the good ones are] I’d imagine folks were so amazed the locals would go out of their way to help an “outsider,” they told all their friends.
This got me thinking. How often are we intentional about this in ministry?
In the article, it wasn’t just the town council/Chamber of Commerce/mayor who was responsible for this. Everyone pitches in and it doesn’t take a huge marketing budget to pull off. I’ve read statsics somewhere [don’t look for a link for this] that studies show it takes 30 days to form a habit. So, this isn’t a marketing initiative, but a way of life for these folks.
Makes ya wonder if a little area in the upper peninsula of Michigan can do it, what would the possibilities be for ministries?
I had so much fun doing this interview with Brady. (You can also listen on iTunes here) He’s fun, personable, and has such a heart for helping others. If you haven’t heard about Pro Church Tools yet, it’s chock full of great resources to help churches communicate better. They’re doing a fantastic job. Highly recommend ’em.
PS: This was my first time doing a podcast, so if you have any suggestions of how it could be better I’d love to hear your thoughts.
PPS: What OTHER questions do you have about branding that we couldn’t get to in the podcast but you’d love me to cover in the future?
I love this piece by Hugh MacLeod, as it seems so relative—especially in the world of ministries.
It’s easy to follow the crowd. To imitate what everyone else is doing. To want a website/logo/outreach program/fill-in-the-blank just like Big Name Ministry has.
(Side note: If I see one more website—or get one more request—for a website that looks just like Hillsong’s, I’m going to poke my eyes out with pencils)
But I believe the price of being a sheep is much steeper than mere boredom.
We’re robbing the world of what it is we’re uniquely wired to offer.
Don’t get me wrong. I love getting inspired by others who’ve gone before me and look for ways to build upon those ideas to make them my own. But as my friend Mark Batterson has so eloquently put it, “When inspiration stops short & becomes imitation, it’s suicide.”
Discovering your purpose and braving new trails is hard. It takes work, and yes, it can be very lonely. But I think the reward is worth it.
I had so much fun at this event. Last year, I had the privilege of speaking at Collyde Summit with some fantastic folks & this year they experimented with a more intimate environment that was just one day. Class sizes were smaller and sessions were repeated so everyone had a chance to experience them all.
The clip above is a Q&A I did with Tim Stevens and we had some great conversations about:
- How churches can connect with more volunteers
- Tips to communicate change
- Ideas for attracting younger people to the church without seniors feeling irrelevant
- What to do when a team member needs to be let go
Ps: Collyde Summit 2015 is happening again on the east coast this September 18-19th. Speakers include Pete Wilson, Jenni Catron, Todd Wagner & others. More info & tickets can be found here
So yesterday we drove out to an apple orchard with the quest of checking something off my Things To Do in Autumn list. Which inspired me to make an apple pie. Which got me excited about making pies in general. So I decided to go
all in overboard and declared Sunday, “pie day.”
This included an apple pie, a salted caramel apple pie and a chicken pot pie–all from scratch, because that’s what sane people do on one of the last nice days in IL before the frozen tundra settles upon us. Why two apple pies? A strategic person might freeze one for later, but I instead promised one to our neighbor. Because I need the applause of others to validate ridiculous decisions on how my time is spent.
Nine hours later, (yes 9) I’m exhausted and have gotten sloppy. Which includes a poor judgement call to taste caramel that was boiling moments before, resulting in third degree burns on my lips and thumb. (Use a spoon? That’s ridiculous.)
Life lesson learned: Too much is never a good thing, even with pie.
I have to say, as a first-time attendee/speaker at Collyde Summit, I was so impressed.
There was such a great group of speakers with huge hearts to help those that are helping others & the team who made it all happen were nothing short of spectacular. I can’t wait to see what they have planned for next year.
And I’d like to thank everyone who attended (especially those willing to sit on the floor) as well as the amazing Rich Birch for keeping the crazy at bay while we worked through tech set-up. You guys were all fantastic and I loved hearing your stories. An extra big thanks goes to Kristen Hamilton for suggesting me to Jinu, and to Jinu for inviting me to participate. I’m honored & grateful.
As promised, here’s a link to the highlights & slides you guys wanted to keep.
If there’s anything else I can do to help, feel free to drop me an email: dnicole (at) AspireOne (dot) com otherwise I’d love to hear in the comments what you valued most about Collyde this year.
In honor of Church Marketing Sucks‘ 10th Anniversary, I was honored to contribute to the series, Does Church Marketing Still Suck?
A lot has changed in the past 10 years—some things have gotten a lot better but we’ve also run into a new problem: over communicating.
Read the full post here
What do you think—Have things gotten better (or worse) with how churches and nonprofits communicate?